The Basics Of A Small Business Marketing Plan

The Basics Of A Small Business Marketing Plan

- in Business

If you’re a small business owner and you don’t have an active marketing plan, then you’re destined to fail. The reason why I’m saying “an effective marketing plan” is that not all marketing plans are effective.

This means that you could be implementing a “time wasting” marketing campaign instead of running a profitable campaign.

Planning is integral. You won’t even go to the supermarket without some plan. How do you expect to run a successful business without one? As you read through every one of these tips, you’ll realize that your small business marketing success depends on having a great marketing plan. The following are crucial elements of an effective small business marketing plan;

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It’s essential that you create a vision statement for your small business. Something that can always be there to let you know what it is your business is all about and where you want to go. Here’s an example from Microsoft: “a personal computer in every home running Microsoft software.”

Your Clients

Your small business marketing plan should also include who your ideal clients are. Those people you want to open their wallets and give you their money. If you can determine the age, gender, income, habits, likes, and dislikes of your ideal client, you will be far ahead of the game when it comes time to strategize.


Just as it’s important to figure out who you’re selling to, it’s also important to figure out who is already selling to them. Once you narrow down who your competition is, you can determine what they do that works and what they do that doesn’t and craft your campaigns accordingly.


Just like you need to have a vision, you also must have goals. Set a reachable one-year goal and this will help you in deciding which actions to take along the way. Your goal can be financial or regarding customers or market share, or all of the above. Be sure to make it lofty enough for a challenge, but realistic enough to stay focused.

The Strategy

Once you’ve figured out all of the above elements, it’s time for the strategies themselves. What marketing actions are you going to take over the coming year that will enable you to reach your goals? Will you be doing radio spots? Print ads? Web marketing? A combination of the three?

There are countless tactics you can use. If you can’t decide which way to go, you can always hire a content strategist to help you out. They aren’t still as expensive as you think.

If you can follow these five crucial elements of a small business marketing plan, you’ll be well on your way to success. Note that as your business grows, you’ll also need to review your marketing plan to cater for the changes.

If you can’t do it yourself, you can always seek professional help from a marketing expert. Don’t let your business that you’ve dreamed of fail because of a lack of an adequate marketing plan. Follow the above points to create a practical idea.

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